AN INFINITE DAYDREAM, THE SUPER IP SPACE OF MOOMIN VALLEY

未來超級IP潮流地 | 滿足無限遐想的姆明童話谷

Kind Of Business: RETAIL STORE

Theme: FAIRYLAND

Area: 838m²

As the official authorized retail store of Moomin, the design is based on the visual composition of fairyland in the North. In a large area of white space, the turquoise gradient glass material is like the aurora in the polar night.  Combining retail with café, the store is not only a sales place, but also an immersive experience of the infinite daydream of Moomin Valley.

「讓有趣的靈魂彼此激發，在彼此熱愛的生活裡閃閃發光。」此次峻佳的設計故事從芬蘭象徵愛的小精靈 -「姆明」出發，在融創「IP+內容+場景」的發展戰略下，將「姆明」超級IP的童話場景投射進設計語言當中。在未來與現實的交織中，蜿蜒的流線型打破了傳統空間循規蹈矩的佈局，使得小空間變得富有探索感，將咖啡、輕食、書吧、共享空間、藝術裝置等現代都市人群的日常生活場景偏好多元融入，人們能夠在這裡與「姆明們」打卡互動、社交共享，觸摸到最真實的社區設計。