YAN JI YOU HANGZHOU STORE

言几又 杭州來福士店

Kind Of Business: COMPOSITE BOOKSTORE
Theme: SEED OF CITY
Area: 3200m²
Award: THE MOST STUNNING CONCEPT RETAIL STORE, 2018 11th TID AWARD, 2018 GOLDEN BUND AWARD, GOLDEN PIN DESIGN AWARD

By capturing natural light and shadow, Karv One draws inspiration fromthe highly agrarianimage of "seeds" for the design of the new Yan Ji You book store in Hangzhou, located in Raffles City Plaza of Qianjiang New City.
In continuation of its exploration on the relation between design and cities, Karv One applies the natural elements into the design of space and gives it a dynamic sense of life while strengthening the connection between brand design and Hangzhou culture.

始於對自然光影的捕捉，並以“種子”這一極具中國農耕文化象徵的符號為概念源起，杭州言幾又來福士店，延續對設計與城市關係的探索。在強化品牌設計與杭州這一區域文化聯繫的同時，把自然環境中的元素融合於空間設計中，賦予其生命力。作為設計概念，“種子”與“杭州”的創意糅合，將展示種子與文化如何造就城市生活的未來。它衍生出的寓意，亦象徵品牌與空間將是埋藏於杭州中的種子，令杭州遍地開花。