YONG JIU BIKE CAFÉ

上海永久咖啡店

Kind Of Business: CAFE
Theme: BIKE CAFE
Area: 151m²
Award: DFA DESIGN FOR ASIA AWARDS

By presenting the essence of the long history of the brand upon Chinese cultural background, we take Blue as the theme color which is popularly used in ceramics— one of the Chinese historical crafts. Symbolizing its’ life style with pure wooden color, together with the decorations with bike’s elements, it entirely brings out its’ innovative brand new concept by combining the traditional cycling industry & modern leisure upon the impressed traditional brand image.

這家以騎行為主題的永久概念cafe，以一種小眾、健康、環保的生活方式出現在人們的視野中，倡導著永久推出的新潮單車輕客文化，是峻佳設計參與品牌升級跨界營銷設計的經典案例。復古的車間設計，統一化的視覺識別系統，“藍布大褂”、“搪瓷杯”、“車間標語”、“鈴鐺”、“車軲轆”……就地取材，峻佳設計希望藉由這些符號形象的創新表達，不僅復甦和再現人們對品牌、對時代的記憶，也讓人們從全新的視覺呈現，感受到品牌在不停進取創新的決心和精神。