BEAUTIFUL HABITAT

飛行的書本，展開書店與城市的對話

Kind Of Business: BOOK STORE

Theme: FLYING PAGE

Area: 8500m²

Karv One Design joins hands with Hebei Xinhua Bookstore Group to bring an appealing habitat for urban life into existence for readers and customers of this generation by incorporating books and coffee lives. The design shaped the brand from two different perspectives. First, the designed arcs, as visual elements, were expressing the spiritual values of the local city and the inheritance of cultural memories. Secondly, from the perspective of brand marketing, the unique silhouette of the "flying book" became the soul of the space, which symbolizes this initial chapter of the reader. The entire interior was communicated through arched elements in an open layout to create a free customer flow, while embedding modern, young-themed components of urban life, including, cultures, shopping, light meals, etc., to open the dialogue between culture and the generation.

峻佳設計受河北新華書店邀請，為其打造一個書與咖啡生活的混合體，為當下一代的閱讀與消費群體，打造城市精神生活的美好棲息地。設計從兩個維度為品牌塑造城市文化超級符號：一是從書店與城市的角度，挖掘在地化城市符號「橋」，衍生出弧形及橋拱元素貫穿的設計，表達品牌對城市精神和文化記憶傳承；二是從品牌傳播角度，通過關聯品牌的符號化焦點視覺，以獨特天花造型形成「飛行的書本」般的空間剪影，象徵著這是閱讀者探索城市美好想像的初始篇章，為店鋪塑造具有傳播力的記憶點。整個室內以開放式的佈局結合拱形元素，形成自由穿梭的動線，同時植入現代年輕主題的生活元素，包括社交、文化、購物、輕餐等，創造了文化與時代之間真實的場所對話。