HONG DAO BOOKSTORE

25年歷史的文化品牌

Kind Of Business: COMPOSITE BOOKSTORE
Theme: RADICAL
Area: 800 + 910 + 580 + 450m²

By presenting the essence of the long history of the brand upon Chinese cultural background, we take gray as the theme color which is popularly used in ceramics— one of the Chinese historical crafts. Hong Dao’s brand color are gray and white. Therefore, interior design and brand design have used these two colors to meet the brand. In the brand design, we also designed a series of items used in the shop, such as membership card , paper bag and menu.

弘道的品牌主色為灰、白色，而咖啡道則用了藍、橙色來帶出年輕的感覺。當中以中文字型「部首」為創作靈感，在不同的設計上都應用了這元素。在品牌設計上，也為弘道設計了商標及一系列用於店鋪上的物件，例如會員卡、海報…等。