GUANGZHOU BOOK CENTER

廣州購書中心

Kind Of Business: COMPOSITE BOOKSTORE
Theme: CITY IN FOREST
Area: 5000m²

The bookstores is a symbol of a city. The design inspired by the imagery of traditional Chinese mountains in Tianjin where are ancient and modern city. As a old brand with 23 years history, the Guangzhou Book Center has deep cultural heritage, traditional and innovative. People can feel the innovative design from the new brand. The unique Lingnan culture is an indispensable element in bookstore interior and branding design. In the 5000 square meters of large space, Karvone applied the symbols to express the brand culture that how to connect the city.

實體書店的存在，是一個城市溫暖的文化符號。在天津這座古老與現代交融的城市，峻佳設計以中國傳統山林意象為靈感，融入嶺南原鄉文化，專注打造一個複合式城市文化生活空間，使南北文化在此交匯融合。
作為一個有23年曆史的品牌，廣州購書中心有著深厚的文化底蘊，既傳統又創新。新的品牌視覺呈現，使人感受到其擁抱改變不斷創新的時代精神。獨特的嶺南文化成為孕育品牌氣質的土壤，更是書店規劃設計中不可缺少的要素。在5000平米的大空間中，峻佳從外到內運用多重象徵寓意，傳遞著品牌文化與城市生活的共生。